The Power of Radio II

It might be surprising to learn that 83% of adults in America listen to AM/FM radio each week. This makes radio a powerful medium, reaching audiences in their cars, public spaces and through online streaming devices. But stations today aren’t the stations your grandparents remember. The radio industry has adapted to stay relevant in the consumer market by creating its own brand awareness in the digital space and expanding the ways listeners can interact with stations. Radio marketing campaigns can be an effective way to reach a niche audience in a specific location by aligning with local radio station audiences. We’ll walk you through what radio advertising looks like today, how to create an effective radio campaign and how it compares with digital audio.