The Power of Radio II

It might be surprising to learn that 83% of adults in America listen to AM/FM radio each week. This makes radio a powerful medium, reaching audiences in their cars, public spaces and through online streaming devices. But stations today aren’t the stations your grandparents remember. The radio industry has adapted to stay relevant in the consumer market by creating its own brand awareness in the digital space and expanding the ways listeners can interact with stations. Radio marketing campaigns can be an effective way to reach a niche audience in a specific location by aligning with local radio station audiences. We’ll walk you through what radio advertising looks like today, how to create an effective radio campaign and how it compares with digital audio.

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the power of radio

 

the power of radio is not that it speaks to millions, but that it speaks intimately and privately to each one of those millions. Hallie Flanagan

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The Power of Music

 

It’s no secret that music is used in innumerable ways to create connections, soothe troubles, and bring back memories. Parents who say they’d never sing in public will serenade their babies with lullabies, and as time moves on those children will mark milestone after milestone with song. Perhaps there are strong but often unrecognized reasons we sing Happy Birthday, celebrate holidays with music, and add songs to festivities marking life’s best moments. Some of the main reasons are no doubt related to our biology. There are hundreds of studies that point to the biological benefits of music. Composer Eric Whitacre noted some of the research in an interview with J.W. Pepper when he was asked about his work in choral music. “There’s study after study that shows the health and well-being benefits of singing. We know now that just singing together in a group reduces the stress hormone cortisol. It releases endorphins. It causes a sense of joy and euphoria,” Whitacre said. “There are even studies that show singers who sing together tend to sync heartbeats.”

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